Clik here to view.
Broadcasters Slow to Get With the Programme on Second Screen
New research undertaken by Red Bee Media and Decipher Media Research reveals that majority of TV viewers have now actively used a second device whilst watching TV but industry’s take up of synchronous...
View ArticleClik here to view.
Study: Insights on the Twitter audience
If Twitter is dominating Social TV then it’s probably worth understanding its audience. A new global study of 36 million user profiles by analytics company beevolve sheds some light on the subject....
View ArticleClik here to view.
Is the Social TV market really worth $151.14 billion?
Just when it seemed like the industry was settling down to some informed debate around Social TV, a recent report is likely to bring accusations of a new bubble inflating. As reported in TechCrunch,...
View ArticleClik here to view.
Infographic: The Couch Potato is Extinct
As part of the development process for the free RealPlayer video app launched in August, RealNetworks conducted a user survey. Some of the findings along with data from Nielsen and Pew Internet is...
View ArticleClik here to view.
[Study] Multi-Screening, Attention and Engagement
New research from Thinkbox investigates the relationship between multi-screening, attention and engagement providing an in-depth look at the interplay between internet-connected devices and TV viewing...
View ArticleClik here to view.
never.no Makes Synced Advertising Possible for Second Screens
never.no has launched Sync, a unique new toolkit for syncing ad content and creating robust two-way engagement between the first and second screens. Sync enables broadcasters and advertisers to realize...
View ArticleClik here to view.
How might synched ads work?
In his latest blog from never.no Zach Weiner, Director of Global Marketing, discusses the challenges of multi-screen ads which tie-in the use of additional connected devices. Zach makes excellent...
View ArticleClik here to view.
Nielsen Move in on Social TV with SocialGuide acquisition
Nielsen and NM Incite, a joint venture between Nielsen and McKinsey & Company, have announced the acquisition of SocialGuide, a leading provider of social TV measurement, analytics and audience...
View ArticleClik here to view.
GetVigglue? Viggle and GetGlue merge
Viggle has entered into an agreement to acquire GetGlue for cash and stock, Robert F.X. Sillerman, Executive Chairman and CEO of Viggle announced today. The combined company will represent one of the...
View ArticleClik here to view.
Research report: Orange consumer mobile habits
Orange today announces the results of Orange Exposure 2012/2013 – an annual independent study by TNS into mobile media habits across UK, France and Spain for the advertising industry. Orange Exposure...
View ArticleClik here to view.
zeebox adopts ‘always listening’ ACR technology to sync second screen
zeebox will integrate Gracenote Entourage™ Automatic Content Recognition (ACR) into its award-winning app for iOS and Android, enabling it to automatically identify the show being watched and deliver a...
View ArticleClik here to view.
EVS gives fans new angles on sports coverage
EVS, a leading provider of live video production systems, has partnered with Sporting Innovations, a provider of software and technology solutions for the sports and entertainment industry, to trial a...
View ArticleClik here to view.
Tubetime integrates Civolution’s SyncNow Ad Identification for its All-In-One...
Canadian TV companion application to trigger synchronized ads in real time with television broadcasts Civolution, a leading provider of technology and solutions for identifying, managing and monetizing...
View ArticleClik here to view.
Vizrt partners with Zeebox to bring interactive second-screen experiences to...
Vizrt Ltd. and Zeebox are partnering to enable broadcasters and program makers to pull votes, poll, audience metrics and other audience participation results from zeebox users directly into the...
View ArticleClik here to view.
Shopping is 3rd most popular Second Screen Activity says report
According to a new study by The NPD Group entitled “Digital Video Outlook Second Screens Report” says nearly all (88 percent) U.S. households own at least one device that may be used as a second...
View ArticleClik here to view.
Study: Second Screen Interaction boosts TV Engagement
New research reveals social media interaction can boost viewers’ engagement levels by 9%. The study, funded by Australian broadcaster Seven Network and media agency MEC revealed: Interacting with...
View ArticleClik here to view.
Can Twitter Ads Capture Distracted Second Screen Users?
Twitter has announced that it will now enable keyword targeting within timelines. The feature enables advertisers to target users based on keywords in their recent Tweets or those with which they have...
View Article
